Our Story

A full service company that not only supplies bespoke products and custom uniforms, but sources, stores and delivers to our clients and their networks - operating as an extension of their internal teams through these value added services.

Who we are

Alliance Promotions (Pty) Ltd is the very first company established under the umbrella of the MILC Group, an ever growing boutique group of companies that provides products and services to corporate Australia and their overseas facilities.

Alliance Promotions has been involved in the promotional marketing and apparel industries for over 25 years. Our strength lies in our ability to fully cater for all your merchandise, clothing, warehousing, dispatch, customer service and database requirements through a personalized and pro-active service that is unparalleled. 

Our products and solutions capture attention, promote growth and enhance your company’s most important asset - its brand.

Where we are now

Over the past 25+ years Alliance Promotions has seen year on year growth through its dedication to providing first-class service to clients in need of textiles, uniforms and promotional items.

Marrying our history of expertise in textiles with our understanding of individual business requirements we are able to supply fit for purpose products and maintain long standing client relationships or what we like to call  ’alliances’. We attribute this to our inhouse experts and our network of long term manufacturing partners that operate in our supply chain. 

Our Melbourne based facilities are established for both low and high volume clients; able to support one off jobs for startups and SMEs all the way through to designing specific uniform programs and gifting services for large corporates. 

With experience in a range of industries including automotive, sports and fitness, transport and logistics, real estate, charity and hospitality, we understand and value the need to amplify brands in a timely manner with innovative, original and financially viable solutions that speak to each specific client. 

We don’t just stick a logo on a t-shirt and call it a day, but if that’s all you’re after we’re happy to oblige…




Foster and maintain long standing relationships through a “can do” attitude and an exceptional customer service driven approach that is unparalleled. Service is at the heart of everything we do.


Establish trust with our customers and in every step of the supply chain through honesty and strong ethical and moral principles.


Align with the best in the business to provide products that challenge industry standards time and time again.


Employ technology and form trusted relationships that create efficiencies and economies of scale allowing us to service our customers at lightning speeds without ever compromising on quality.


Possess a continuous improvement mindset that adapts and values change as an important factor in steady growth.


Ensuring that consideration of the environment and reducing our impact is at the forefront of every business decision we make.



To seamlessly provide quality branded merchandise and an extraordinary customer experience from conception through to delivery to our valued clients.


To shape the industry by building a network of reliable and sustainable full service custom merchandise solutions, allowing businesses to reallocate resources to growth endeavors and continuous improvement.

Our Partners

Rebranding? Have old uniforms that are ready for the bin? We partner with Upparel to recycle your uniforms and avoid landfill. For every 1kg of textiles we divert from landfill we’ll prevent 3-4kg of greenhouse gases from polluting the atmosphere.

As members of the Australian Promotional Products Association we benefit from the latest industry knowledge, innovative new products and access to a range of Australian promotional product and textile suppliers.

One in Five is changing the face of mental illness through research for tomorrow and solutions for today. Alliance Promotions supports One in Five’s endeavors through pick, pack and dispatch services and custom merchandise. Join us in supporting One in Five today.

Alliance Promotions supports ethical practices and responsible business and have joined Sedex, an ethical trade membership organisation. Sedex ensures that we are held accountable for upholding responsible business practices and responsible sourcing.

Alliance Promotions is always on the lookout for motivated and passionate talent that can contribute to our team. If you are looking to join an energetic and growing company get in contact.

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