Key Terms

Artwork Approval: A document required for design proofing prior to bulk production. Artwork approvals specify information about the decoration of a product including the colours and positioning. 

Digital Transfer: A method of decoration where transfers are printed using specialised machinery, weeded to remove any negative space between letters or shapes and then applied directly to the garment by using a heat press to bond the transfer to the material.

Direct to Garment print: A method of decoration where a printer prints directly onto the garment. The garment is then fed through a heater to dry.

Emboss: Raised design or lettering on the surface of a vessel.

Embroidery: A durable method of decoration where an image or logo is stitched directly onto the garment.

Incoterms: international rules for the interpretation of trade terms. 

EXW: Ex-works

FOB: Free on Board

DAP: Delivered at Place.

LCL: Less than container load

FCL: Full container load

Indent Orders: Orders for stock manufactured overseas.

Laser Engrave: the practice of using lasers to engrave or mark an object. The technique does not involve tool bits which contact the engraving surface and wear out.

Mockup: A digital render of a custom or branded product usually for the purpose of design approval prior to bulk production.

MOQ: Refers to Minimum Order Quantity. Minimum Order Quantities are set for different products to ensure running the job is both financially viable and less susceptible to rejects. 

Pad Printing: an indirect offset printing process where the image or logo is transferred via a silicone pad directly onto the substrate.

PMS Colour: Pantone Matching System. Universal colours used to refer to your artwork. 

Screen Print: A method of decoration where ink is spread over a screen onto the garment.

Sublimation: a full colour and full coverage printing technique where special dyes are transferred onto polyester fabric.

Supacolour: A method of decoration similar to Digital Transfers. Supacolour delivers far superior results in terms of colour vibrancy, smooth gradients and sharp photographic content

Vector: Vector files are the most commonly used file type for fonts, logos and graphics. Typical vector file formats include .ai, .pdf and .eps and are typically created using programs such as Adobe Illustrator.

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